Undoubtedly, with the increasing number of smartphone users, mobile applications are now recognized as the most potential platform for businesses to promote their brand and to identify new business opportunities. On one side app stores are jam-packed with the abundance of mobile applications, on the other hand, with the 90% of mobile time spending on mobile apps, businesses are madly craving to make a mark in the industry with the launch of their eCommerce mobile app. 

There is no surprise in this fact that businesses can generate a considerable volume of leads and can take their business to the new heights with the small investment in mobile app development. However, according to the various studies, the bitter reality is 80-90% of mobile apps launched in app stores are uninstalled just after the single-use. Besides, the survey revealed that the average mobile apps tend to lose around 77% of daily active users only within the three days of its installation. 

This is what exactly puts the businesses in a big puzzle that what exactly they need to make a successful app. What is the secret mantra of building a mobile app in 2020?

Well, the journey of success starts with discovering the mistakes responsible for the app failure!

The reason can be anything: the development process, design, technology, irrelevant monetizing method, incorrect app launch time or else. But, the survey report is saying something else, here are the stats and facts they have discovered for the app failure:

• It was projected that in 2017 there were 200 billion apps will be launched and users will have multiple alternatives, so two bad app experiences can quickly push the user to abandon the app and turn to another app immediately.
• After surveying with 900 mobile app practitioners and end-users, they have concluded to focus on these three major questions to minimizing the risk of having defects in the app:
  • How many bugs are reported by the end-user?
  • What are the main issues they have experienced? re two important reasons for considering app testing in the develo
  • What are the major challenges from the testing side?

In a Nutshell

Developing a mobile app is not just about hiring the best software development company for the project, but also a severe concern about how it is developed and launched on the operating platform. To wrap up this survey report, it is fair enough to say that app development is a long process which includes various stages, but the success of the app lies in the quality assurance. No matter how excellent your app idea is, if it has bugs or poorly diagnosed by the app tester, then users will not hesitate to uninstall your app. 

So, here’s what exactly you need to understand about mobile app testing…

• Why is Mobile App Testing Important in the App Development Process?
• Common Challenges Of Mobile App Testing
• Best Mobile App Testing Strategies
• What are the Major Elements of Mobile App Testing? 
• Final Words

Let’s get deep into each point to keep up with the importance of app testing in the mobile app development process:

1. Why is Mobile App Testing Important in App Development Process?

If you are thinking that hiring the best mobile app development company can help you turn your million-dollar mobile app development idea into the next big mobile application in 2020, then you might be mistaken at this point. The reality is, the game does not end here! 

How proficient your app coder is in writing the codes is all matter to surpass the defined set of rules of the particular operating system.

Why? 

Have a look over the current state of competition of mobile applications in the app store:

• According to Buildfire, there are 2.8 million apps available in Google Play Store and 2.2 Million apps exists in Apple App store, and they altogether are projected to generate $189 billion revenue by 2020.

• On average, the smartphone user accesses around 30 applications each month and spending 90% of their mobile time on the apps.

• 21% of users open app 50+ times a day, whereas 41% of people used to access the app for more than 11 times each day.

• The average mobile app downloads are speedily increasing worldwide; therefore annual app downloads are projected to reach 258.2 billion by 2022.

The above figures are clearly portraying the growing numbers of a mobile application. And with the increasing competition of the market, it is essential to understand how to secure your foothold in the market and how to stand out from the crowd of millions of mobile solutions. The simple answer to your question is to hire mobile app developer that can build a scalable, user-friendly, and feature-rich app, that can seamlessly perform all across the platforms. And this can be achieved only if you carefully develop your app and integrate end-to-end app testing strategy to the development process. 

There are two important reasons for considering app testing in the development process:

• First, it enables developers to control the quality of the project and minimize the risk of abundant issues.
• Secondly, app testing allows developers to analyse the app performance gap on multiple platforms at the early stages and help them fix it before it launches to the app store.

2. Common Challenges of Mobile App Testing

Today, in the golden era of digitization, mobile applications are not just developed for a single platform. To leverage the maximum benefit of mobile application, businesses tend to develop apps on different platforms. So the real challenge of app testing comes here when the developers have to analyse the quality of the app integrated with different technologies and for different atmospheres. 

Let’s make it simple for you!

There are three major types of applications developed by mobile app development company:

• Native apps, which are majorly developed for mobile and tablets with the help of iOS/Android app development company.
• Mobile Web Apps are those which use several browsers to access websites on mobiles through wireless networks. 
• Hybrid Apps are considered as a unique blend of both native and mobile web apps that are also called as cross-platform apps.

Now the real challenge is, with different types of applications run on multiple types of smartphones with different screen sizes and resolutions along with diverse hardware configuration make the entire app testing process very challenging for the developer. 

Secondly, there are two major operating platforms- iOS and Android which has a large number of versions such as for Android – starting from 4.2 to 7.1 or for iOS – 9.3 to 10.31 and more.  

In the Nutshell

With so many versions of smartphones, if you are thinking of launching your app without testing, then you are directly putting your entire mobile app development investment at the highest risk. If you really want to make your app run smoothly on all across the platforms, then the simple way is to hire a quality assurance engineer. They will conduct in-depth app testing to ensure proper app functioning, UX/UI usability and identify other bugs to increase customer satisfaction and help you generate more revenue for mobile solutions. 

3. Best Mobile App Testing Strategies

With the great innovation in technology, mobile app development company can combine different approaches of quality control and implement it at the various stages of the development process.

So here are the few strategies that a quality tester can choose at a different phase of development:

• Simulators: Ideal option for testing the app at the early stages as it is neither a copy of the device nor replicate the hardware, but it can set up a similar environment for testing an app.
• Emulators: Emulators are the replica of a device that works in a way that your actual device does and shows you the result that the original device will give you. Developers can run the software on emulators, but the only issue is, they can’t make any modifications in the emulators.
• Selection of Devices: The best way to analyse the final performance of the app is to make it run on the real preferrable device. But before that, you should know what devices your target audience prefers to choose, and accordingly, verify your app on all those platforms. Also, make sure you select devices with various screen sizes, resolutions, operating systems, battery capacity, connectivity types and more. 

Developers commonly access this testing option as it provides the ability to quickly make corrections in the app and test the program again until the time you get the perfect result.

• Cloud Testing: If you don’t have real devices and are not even interested in testing programs over simulators or emulators, then cloud-based technologies can be an excellent option for testing. Moreover, app development company are aware of this testing approach as it is a readily available, scalable and cost-effective solution for the developers. 

Cloud testing may provide you with the ability to run, update and manage the solution on multiple networks and systems. Still, security and dependency on the internet connection is a serious concern with this testing strategy. 

• Automation: It can be a cost-effective option for long-term testing as the running process is faster and can be reused. Moreover, the testing results are easy to share with automated testing but it has some limitations. 

• Manual Testing Tools: Great option for the testing usability as manual testing tools are more flexible to use. But it can be only used for the short-term testing as everything is executed manually so the running process might be slower than automated testing.

In a Nutshell

After determining all these testing strategies, you must be curious to know what the primary testing elements of the mobile application are? Let’s find the answer…

4. What are the Major Elements of the Mobile App Testing?

Preparing a testing checklist before quality assurance can reduce the risk of failure in the mobile testing approach. 

So here’s what you need to check or test in the app to achieve the seamless performance of the app:

• Security Testing: App data security is the topmost priority of the businesses, so to avoid putting the safety at risk, an app tester makes sure to prevent fraud, virus, malware’s infection and hacking in the app. They usually use such security testing tools including Drozer, Veracode, MobSF, Synopsys, WhiteHat Security, to overall test the data security, authentication, authorizations, hacking vulnerability, and more in the app. 

• Performance Testing: It is basically for analysing the stability, accessibility and concurrency of the app. Performance testing examines the behaviour of the app like how long it takes to respond to the app and its capability to handle the stress.

• Usability Testing: Make sure that app has an excellent interface and delivers a positive user experience, it is essential to verify that UX/UI of the app should be appropriate according to the platform’s guidelines. Majorly, it includes app layout, size of icons & buttons, navigation, text clarity and more. 

• Compatibility Testing: It is conducted to evaluate the performance of the program on multiple devices, networks and platforms. It broadly includes cross-browser and platform testing, device configuration testing, database testing and more. 

Apart from these, there are multiple other things to check and verify in the mobile app. To make sure that your app is correctly tested at every phase of the development, it is advised to hire mobile app developer along with the best quality assurance team. 

Conclusion

To wrap up this blog, it is fair enough to conclude that mobile app testing is an integral part of any app development process. A small app bug can put the entire database at the security risk and may breach uncompromisable situations for the businesses.

To ensure your app is carefully diagnosed and functions properly, it is worth hiring a mobile app development company. They provide you with a capable development team, including an experienced quality assurance engineer that always tries to look forward to enhancing the performance of the app by merely fixing the issues in real-time.

For further details, you can browse the official page of services and check out the Portfolio of the company to make an informed decision.